ADVANCED CLEANING
The Laundry Detergent Engineered for Perfect Results
Concentrated power that cleans brilliantly in any water temperature.
Cold Water Clean
Concentrated Formula
Multiple Scents
100 Loads
SMART FORMULA
Science-Backed Cleaning That Works Smarter, Not Harder
🧪 Concentrated Cleaning Technology
Our advanced formula delivers more cleaning power per ounce, requiring less detergent for exceptional results.
🌡️ Cold Water Optimization
Engineered to activate fully in cold water, reducing energy consumption while maintaining superior stain removal.
Every Detail Designed for Superior Fabric Care
Deep Penetration
Formula reaches deep into fabric fibers to lift embedded dirt and odors.
Fabric Protection
Gentle on garments while tough on stains, preserving color and texture.
Precision Dosing
Concentrated formula means less product needed for maximum cleaning power.
Quick Dissolving
Rapidly dissolves in any water temperature for complete distribution.
VERSATILE USE
One Solution for Every Load in Your Home
- Everyday clothing and linens
- Athletic and activewear
- Delicate fabrics and colors
- Heavily soiled work clothes
THE SCIENCE
Why Cold Water Cleaning Changes Everything
Traditional detergents rely on hot water to activate their cleaning agents, wasting energy and potentially damaging fabrics. Our concentrated formula uses advanced surfactant technology that performs optimally at any temperature.
This means you get brilliant cleaning results while reducing your environmental impact and utility costs. With multiple scent options and sizes ranging from convenient travel-size to bulk household bottles, you'll find the perfect configuration for your lifestyle.
How It Works
Measure Your Load Size
Use the cap to measure the recommended amount based on load size and soil level.
Add to Washer
Pour detergent into the dispenser or directly into the drum before adding clothes.
Select Temperature
Choose any water temperature – our formula works brilliantly in cold, warm, or hot water.
Frequently Asked Questions
How many loads will I get from each bottle size?
The 125 fl oz bottle provides up to 100 loads, while smaller sizes provide proportional coverage. Actual loads depend on dosing based on your load size and soil level.
What scent options are available?
Choose from Original, Clean Breeze, Spring Meadow, and OXI formulations, each offering a distinct fresh scent profile. All scents deliver the same powerful cleaning performance.
Is this compatible with high-efficiency washing machines?
Yes, this concentrated formula works perfectly in both HE and standard washing machines. The low-sudsing formula is optimized for all machine types.
Does cold water cleaning really work as well as hot water?
Absolutely – our advanced formula is specifically engineered to deliver full cleaning power in cold water. You'll save energy costs while achieving the same brilliant results.
Which size should I choose for my household?
We offer sizes from 10 fl oz travel packs to 125 fl oz bulk bottles, with single units and multi-packs available. Consider your laundry frequency and storage space when selecting your ideal configuration.
Free Shipping
30-Day Returns
Secure Checkout
5-Star Support